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3 building blocks of trust

January 25, 2018

To gain customers’ trust, use these tactics.

Upgrade your business card

December 1, 2017

Your business card can be a powerful marketing tool—if you put more than just your contact information on that small piece of card stock. Consider these ideas.

Write a powerful marketing message

November 14, 2017

The most successful marketing messages have the following characteristics.

Should you start a podcast?

January 25, 2017
Thinking about starting a podcast to build your thought leadership or help promote your business? Read this first.

Write engaging landing page copy

June 16, 2015
When it comes to selling and marketing your products, few resources are as important as your website. Don’t miss an opportunity to capture customers’ attention with well-written landing pages. Follow this advice.

Maximize content marketing efforts

April 20, 2015
If you are among the 68% of marketers who feel that you aren’t executing an effective content marketing strategy, follow these tips.

Provide winning customer service

December 1, 2014
Every business needs repeat business to remain competitive, so don’t put all your efforts into attracting new customers. Make sure you are giving lots of love to your existing customers too.

Don’t forget the ‘wheat bread’ in your content strategy

December 1, 2014
While it isn’t as exciting as celebrity interviews and other types of content, educational content that solves a boring—but tough—problem for customers often converts best.

Write strong copy

December 1, 2014
Coastal Digital, an award-winning digital marketing agency, recommends this process for writing marketing copy that sells.

Grab readers’ attention

November 1, 2014
Make your marketing messages stand out from all the other messages in recipients’ inboxes: Use one-word subject lines. The length and shape of a one-word message catch the eye because they look different from all the other similar-looking longer subject lines.
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