Marketing

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Should you start a podcast?

January 25, 2017
Thinking about starting a podcast to build your thought leadership or help promote your business? Read this first.

Write engaging landing page copy

June 16, 2015
When it comes to selling and marketing your products, few resources are as important as your website. Don’t miss an opportunity to capture customers’ attention with well-written landing pages. Follow this advice.

Maximize content marketing efforts

April 20, 2015
If you are among the 68% of marketers who feel that you aren’t executing an effective content marketing strategy, follow these tips.

Write strong copy

December 1, 2014
Coastal Digital, an award-winning digital marketing agency, recommends this process for writing marketing copy that sells.

Provide winning customer service

December 1, 2014
Every business needs repeat business to remain competitive, so don’t put all your efforts into attracting new customers. Make sure you are giving lots of love to your existing customers too.

Don’t forget the ‘wheat bread’ in your content strategy

December 1, 2014
While it isn’t as exciting as celebrity interviews and other types of content, educational content that solves a boring—but tough—problem for customers often converts best.

Grab readers’ attention

November 1, 2014
Make your marketing messages stand out from all the other messages in recipients’ inboxes: Use one-word subject lines. The length and shape of a one-word message catch the eye because they look different from all the other similar-looking longer subject lines.

5 ways to ensure that your marketing video will suck

October 1, 2014
“There are loads of marketing videos on the web now, and some are extremely effective,” says Jennifer Santoro, integrative marketing specialist and Chief Happiness Officer for InVidz Smart VideoTechnology. “But there are plenty that just don’t work.” Santoro says she’s noticed common themes in the latter group.

Spread content through LinkedIn

October 1, 2014
Share your blogs, podcasts, videos, webinars, white papers and other content with a wider audience. Gain attention through LinkedIn with these actions:

Tidy social media

October 1, 2014
As you plan to clean, purge and ready your office and computer for maximum productivity in 2015, don’t forget to clean up your social media profiles.
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