Social Media

Quick, order 40,000 smiley faces!

May 24, 2017
Mobile marketing platform Leanplum and app analytics company App Annie studied how people respond to emojis in mobile marketing campaigns.

5 times video messages win

May 21, 2017
Written messages serve a purpose, but video messages can have a much more powerful impact on recipients.

Write irresistible blog titles

May 14, 2017
You may have written the most poignant blog post ever. You may have a dozen ways to share it with people. However, if the title is only so-so, don’t count on too many people clicking on it.

Lead people to your content

April 27, 2017
Your first priority of your content strategy is to produce content that people will find valuable. Your next priority is to make sure people read it.

Find the right communication mix

November 23, 2016
Your goal: To find a communication balance that satisfies both millennials and older workers.

Career-advancing Pinterest tips

October 26, 2016
Pinterest is more than just a place to pin DIY projects and recipes. It can be used to help you advance your career.

Prevent social media backfires

October 26, 2016
Almost daily it seems an employee from some company has posted content on a social media site that went viral and hurt the business. Here’s what you can do.

It’s time to de-clutter your social media feed

September 21, 2016
A social media presence isn’t something you can set up and tend to only when it occurs to you. So what are you doing with yours?

Rise of the digital water cooler

April 25, 2016
In a highly publicized lawsuit, digital files of employee chats were used as evidence in a trial where a jury awarded wrestler Hulk Hogan more than $100 million from Gawker. Is your company safe?

4 sources for blog ideas

February 26, 2016

If you are suffering from writer’s block and are struggling to come up with blog ideas, Marsha Friedman, a public relations expert with 25 years’ experience developing publicity strategies for celebrities and corporations offers this advice.