Social Media

3 costly Twitter mistakes

February 18, 2016
Twitter is a great way to connect with customers, build your brand, and promote your products and services. Just make sure you aren’t communicating the wrong message.

Spruce up your online presence

August 6, 2015
If customers, co-workers, hiring managers or your boss want to find some dirt on you, a little Google searching and social media digging will give them all they need. Make sure that they don’t find much by scrubbing your social media accounts clean.

Polish your LinkedIn profile

March 3, 2015
Your LinkedIn profile establishes your professional reputation and is an outstanding way to showcase your credentials and expertise. Make sure you are creating the best impres­­sion of yourself by removing these words.

Craft a great LinkedIn Message

January 28, 2015

Just because you’re networking online doesn’t mean it’s OK to throw basic etiquette out the window. Learn to write LinkedIn messages that people will want to read with these tips from Sara McCord, a columnist for The Daily Muse.

Write stronger LinkedIn inmails

January 1, 2015
With LinkedIn’s premium service, you have the ability to send inmails to anyone, so it’s a great lead-generating tool. Just be sure to draft inmails that people will read and respond to.

7 ways to build your network

November 1, 2014
Joining several different types of organizations will help you develop a variety of contacts. Choose from among these seven types:

Spread content through LinkedIn

October 1, 2014
Share your blogs, podcasts, videos, webinars, white papers and other content with a wider audience. Gain attention through LinkedIn with these actions:

Tidy social media

October 1, 2014
As you plan to clean, purge and ready your office and computer for maximum productivity in 2015, don’t forget to clean up your social media profiles.

Employment branding retains talent

October 1, 2014
J.T. O’Donnell, the CEO of Careerealism, a career advice and job search magazine, has a warning for all you leaders out there: Your competition is going to steal away your top employees in 2015, and they will use one simple trick to do it.

Best time to post on social media

October 1, 2014
Are you getting the ROI on the time and effort you put into your social media efforts? Experts suggest that timing plays a big role in how successful your social media campaigns will be.