Social Studies

Cultivate success with a strong brand and online reputation

April 12, 2020
We all have a personal brand that has impacted our existence on a daily basis, even before our evolution into the world of online communication. And when we carefully manage that brand, we allow it to take root as the foundation of our success.

Spice it up with interactive content

January 2, 2020
Interactive content is a powerful way to engage your social media followers, because it encourages them to act. Here are five memorable ways to connect with your audience.

Win first impressions in business with your social media headshot

October 23, 2019
With 70% of hiring managers—and nearly half of B2B buyers—visiting social media profiles, it’s important to watch how you present yourself online.

Conduct a content audit this summer

May 22, 2019
If you want your social media game to be strong, you must start with strong content. Now is a great time to conduct a thorough content audit to determine if your content is up to snuff.

Craft compelling Instagram stories

May 1, 2019
To ensure your Instagram Stories are engaging your audience, follow this advice.

New rules for social media

April 7, 2019
Follow these rules to ensure your content is seen and shared.

Start your podcast: 6 tips

March 1, 2019
Planning to start a podcast? Follow this advice.

Make sure you are ‘social listening’

February 1, 2019
Amanda Brinkman, executive producer of the Small Business Revolution, says that “social listening” and learning about customers is as important as what you share. She offers these suggestions

Use Quora to build your brand

January 1, 2019
As you focus on social media this year, don’t overlook Quora. The question-and-answer platform is a great way to build your brand and connect with customers.

4 time-saving hacks for Instagram

November 1, 2018
Do you love Instagram? Try these tips to make it even easier and less time-consuming to use.