Social Studies

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4 trends in content marketing

August 1, 2017
Across all industries and companies of all sizes, content marketing is proving to be both cheaper and more successful than traditional outbound marketing. The problem, however, is that with so many businesses doing it, it can be difficult to differentiate yourself.

Put life back into your social media

July 5, 2017
If your social media efforts have stalled—or never took off to begin with—don’t abandon the marketing medium altogether. It is still a bona fide way to market your business, so you may just need to change things up.

Spice it up with interactive content

June 20, 2017
Interactive content is a powerful way to engage your social media followers, because it encourages them to act. Here are five memorable ways to connect with your audience.

Write tweets that draw people in

May 1, 2017
When it comes to the success of a tweet, style may very well beat out substance, according to studies conducted at Cornell. To write tweets that people notice and engage with, follow these tips.

Social media etiquette 101

April 1, 2017
With as much as we use social media for both personal and professional reasons, it’s smart to revisit some etiquette rules.

Must-follow rules for profile pics

February 22, 2017
Your profile picture could be the first impression customers, future employers and other contacts receive of you. Ensure that you present the right image by following this advice.

Want web traffic? Avoid these gaffes

February 12, 2017
The purpose of social media, blogging and content marketing is to drive organic traffic back to your website. But some of your efforts could be counterproductive. Avoid these three no-no’s of traffic generation.

Wow them with Instagram Stories

February 1, 2017
Because your story disappears after 24 hours, it’s a way to capture people’s attention in real time.

Look high & low for data you can use

January 17, 2017
Data offer you the power to improve the content you’re producing and your overall content strategy.

Generate plenty of blog content

December 1, 2016
The key to a successful blog is churning out a continuous stream of fresh, original, valuable, high-quality content.
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