Social Studies

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Tips for sharing images online

December 1, 2017

Sharing eye-catching images on social media is a proven way to engage followers, so use them freely across your platforms. Just make sure you follow these rules when you do.

Tips for marketing this holiday season

November 14, 2017

We are fully into the holiday season, and it’s a great time to market your products and services through email and social media. Follow this advice to make the most of this festive—and usually profitable—time of year.

Get staff to boost your image online

October 12, 2017
The best advocates for your brand might very well be your employees. Problem is, not enough of them are sharing positive information about your organization online.

7 great apps for social media

September 27, 2017
Produce winning content quickly and easily with these social media tools.

4 trends in content marketing

August 1, 2017
Across all industries and companies of all sizes, content marketing is proving to be both cheaper and more successful than traditional outbound marketing. The problem, however, is that with so many businesses doing it, it can be difficult to differentiate yourself.

Put life back into your social media

July 5, 2017
If your social media efforts have stalled—or never took off to begin with—don’t abandon the marketing medium altogether. It is still a bona fide way to market your business, so you may just need to change things up.

Spice it up with interactive content

June 20, 2017
Interactive content is a powerful way to engage your social media followers, because it encourages them to act. Here are five memorable ways to connect with your audience.

Write tweets that draw people in

May 1, 2017
When it comes to the success of a tweet, style may very well beat out substance, according to studies conducted at Cornell. To write tweets that people notice and engage with, follow these tips.

Social media etiquette 101

April 1, 2017
With as much as we use social media for both personal and professional reasons, it’s smart to revisit some etiquette rules.

Must-follow rules for profile pics

February 22, 2017
Your profile picture could be the first impression customers, future employers and other contacts receive of you. Ensure that you present the right image by following this advice.
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