Social Studies

4 social mistakes to avoid in 2018

January 1, 2018

It’s a new year, and you can’t keep applying the same old rules to your social media strategy. In fact, here are four things you need to stop doing now.

Tips for sharing images online

December 1, 2017

Sharing eye-catching images on social media is a proven way to engage followers, so use them freely across your platforms. Just make sure you follow these rules when you do.

Tips for marketing this holiday season

November 14, 2017

We are fully into the holiday season, and it’s a great time to market your products and services through email and social media. Follow this advice to make the most of this festive—and usually profitable—time of year.

Get staff to boost your image online

October 12, 2017
The best advocates for your brand might very well be your employees. Problem is, not enough of them are sharing positive information about your organization online.

7 great apps for social media

September 27, 2017
Produce winning content quickly and easily with these social media tools.

4 trends in content marketing

August 1, 2017
Across all industries and companies of all sizes, content marketing is proving to be both cheaper and more successful than traditional outbound marketing. The problem, however, is that with so many businesses doing it, it can be difficult to differentiate yourself.

Put life back into your social media

July 5, 2017
If your social media efforts have stalled—or never took off to begin with—don’t abandon the marketing medium altogether. It is still a bona fide way to market your business, so you may just need to change things up.

Write tweets that draw people in

May 1, 2017
When it comes to the success of a tweet, style may very well beat out substance, according to studies conducted at Cornell. To write tweets that people notice and engage with, follow these tips.

Social media etiquette 101

April 1, 2017
With as much as we use social media for both personal and professional reasons, it’s smart to revisit some etiquette rules.

Want web traffic? Avoid these gaffes

February 12, 2017
The purpose of social media, blogging and content marketing is to drive organic traffic back to your website. But some of your efforts could be counterproductive. Avoid these three no-no’s of traffic generation.