Social Studies

Social media etiquette 101

April 1, 2017
With as much as we use social media for both personal and professional reasons, it’s smart to revisit some etiquette rules.

Must-follow rules for profile pics

February 22, 2017
Your profile picture could be the first impression customers, future employers and other contacts receive of you. Ensure that you present the right image by following this advice.

Want web traffic? Avoid these gaffes

February 12, 2017
The purpose of social media, blogging and content marketing is to drive organic traffic back to your website. But some of your efforts could be counterproductive. Avoid these three no-no’s of traffic generation.

Wow them with Instagram Stories

February 1, 2017
Because your story disappears after 24 hours, it’s a way to capture people’s attention in real time.

Look high & low for data you can use

January 17, 2017
Data offer you the power to improve the content you’re producing and your overall content strategy.

Generate plenty of blog content

December 1, 2016
The key to a successful blog is churning out a continuous stream of fresh, original, valuable, high-quality content.

Take a broad view to assess value of social media

November 1, 2016
Are your social media efforts working? It can be hard to tell if you aren’t seeing the big picture.

Instagram is where it’s at

October 17, 2016
Follow these tips to get the most out of Instagram.

Engage followers with a contest

September 1, 2016
Hosting a contest on social media is one of the smartest ways to connect with and reward current followers—while also reaching potential customers.

What not to do on social media

August 10, 2016
With social media being perhaps the most popular way to connect with customers and build brand awareness, advice on how best to use it comes from every direction. However, here are four pieces of advice you can probably ignore.