Social Studies

Engage followers with a contest

September 1, 2016
Hosting a contest on social media is one of the smartest ways to connect with and reward current followers—while also reaching potential customers.

What not to do on social media

August 10, 2016
With social media being perhaps the most popular way to connect with customers and build brand awareness, advice on how best to use it comes from every direction. However, here are four pieces of advice you can probably ignore.

Building blocks for social media

July 1, 2016
Even if your social media is humming along, you can still make improvements.

4 reasons to start a newsletter

June 1, 2016
If you have a blog, you may be closer than you think to developing a newsletter—and you should.

It’s time to use Snapchat

May 1, 2016
With 100 million daily users, Snap­­chat is one of the fastest-growing social media networks.

Using a WordPress cleanup checklist

April 4, 2016
Take some time to spruce up your Wordpress blog. Follow this checklist to get it in tip-top shape.

Write better blog headlines

March 1, 2016
Well-written, educational, entertaining blog posts won’t matter much if you don’t grab people’s attention with a truly compelling headline.

Tumble into Tumblr

February 2, 2016
If you haven’t thought about using Tumblr to promote your business, think again. The microblog platform grew leaps and bounds in 2015 and that growth is expected to continue.

The art of live tweeting

January 1, 2016

During an event, whether it’s an industry event you’re attending or a conference you’re hosting, live tweeting can be a great way to engage your customers, employees and other contacts who can’t be there with you. Use these tips to make the most of your live tweeting experience.

‘Vlog’ to expand your reach

December 1, 2015
YouTube is the third most-visited site and the second largest search engine on the Web. That’s why you should start “vlogging”—video blogging—to connect with customers. Follow these tips.