Writing

Write 500 words per day

March 1, 2014
Best-selling author and historian Shelby Foote produced his authoritative three-volume, 2,500-page history of the Civil War using a simple but powerful strategy: To avoid being overwhelmed by the scope of the project, he committed to writing only 500 words per day.

Optimize your blog

January 1, 2014
Don’t let all of those archived blog posts go to waste. Those old posts can still drive organic traffic to your site because each post is its own page and is indexed in the search engine results page (SERP).

Write an awesome slogan

January 1, 2014
A well-written slogan can reinforce your brand—and offer you immediate recognition. (Try to hear “Just do it” and not think of Nike.) Follow these tips to draft a catchy—memorable—slogan for your organization.

Rid your writing of these words

December 1, 2013
Clean up your writing by removing unnecessary words that distract the reader. Search for and delete these words:

Mobile-friendly subject lines

November 1, 2013
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16 ‘unwritten rules’ for texting

May 10, 2013
Now that everyone is spending more time texting, a few rules of the road might be in order. Geoffrey James, writing in the Sales Source column for Inc., has come up with his unwritten rules for business texting.

Limit replies

March 1, 2013
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The power of 3

January 9, 2013
Three blind mice, the three little pigs, three wishes—there’s a reason childhood stories revolve around the magic number “3.” Our brains tend to think in threes.

Use words to evoke strong feelings

November 1, 2012
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3 techniques for memorable lines

April 1, 2012
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