Marketing

Don’t forget the ‘wheat bread’ in your content strategy

December 1, 2014
While it isn’t as exciting as celebrity interviews and other types of content, educational content that solves a boring—but tough—problem for customers often converts best.

Grab readers’ attention

November 1, 2014
Make your marketing messages stand out from all the other messages in recipients’ inboxes: Use one-word subject lines. The length and shape of a one-word message catch the eye because they look different from all the other similar-looking longer subject lines.

Spread content through LinkedIn

October 1, 2014
Share your blogs, podcasts, videos, webinars, white papers and other content with a wider audience. Gain attention through LinkedIn with these actions:

Tidy social media

October 1, 2014
As you plan to clean, purge and ready your office and computer for maximum productivity in 2015, don’t forget to clean up your social media profiles.

5 ways to ensure that your marketing video will suck

October 1, 2014
“There are loads of marketing videos on the web now, and some are extremely effective,” says Jennifer Santoro, integrative marketing specialist and Chief Happiness Officer for InVidz Smart VideoTechnology. “But there are plenty that just don’t work.” Santoro says she’s noticed common themes in the latter group.

Market with engaging emails

July 1, 2014
Your subscribers’ inboxes are likely overflowing. To keep readers interested, you’ve got to write convincing, engaging emails.

Increase app sales

June 1, 2014
Attention, marketers: Many consumers prefer Google’s TrueView ads over streaming ads. Now Google has added the ability for organizations to add app installs to their TrueView ads.

Target millennials

May 1, 2014
Marketing to millenials requires a targeted approach. Because they are so entrenched in technology, they want the organizations they do business with to reach them through social media.

Read ’em & reap: Inbound Marketing

April 1, 2014
Inbound Marketing is considered the definitive work on using social media and search engine optimization to generate inbound sales and marketing leads.

Increase open rates

March 1, 2014
Research conducted by web marketing company HubSpot indicates that the best time to send marketing emails is early morning. The highest click-through rate for the day occurs between 6 a.m. and 8 a.m.