Social Media

Costly social marketing gaffe

April 1, 2014
Don’t start your tweets with an @ mention if you want to ensure that the mention is seen by everyone in both your Twitter feed and the recipient’s. Opening with a direct @ is considered a reply, not a mention.

3 tips for recruiting with Facebook

March 1, 2014
While you might think of Facebook as a venue that works best for spreading viral videos and reading up on the latest celebrity foibles, it can be used as a very effective part of a broader recruiting strategy for your organization.

Share reviews through Pinterest

January 1, 2014
You can use Pinterest as more than a place to share pretty images. Use the social media site to share testimonials.

How to use your social media sites

December 1, 2013
Do want to know where to focus your social media efforts? Guy Kawasaki, the former chief evangelist at Apple, current adviser at Motorola and author, explains the best uses for the four most popular social media services.