Social Studies

Tumble into Tumblr

February 2, 2016
If you haven’t thought about using Tumblr to promote your business, think again. The microblog platform grew leaps and bounds in 2015 and that growth is expected to continue.

The art of live tweeting

January 1, 2016

During an event, whether it’s an industry event you’re attending or a conference you’re hosting, live tweeting can be a great way to engage your customers, employees and other contacts who can’t be there with you. Use these tips to make the most of your live tweeting experience.

‘Vlog’ to expand your reach

December 1, 2015
YouTube is the third most-visited site and the second largest search engine on the Web. That’s why you should start “vlogging”—video blogging—to connect with customers. Follow these tips.

The power of a blog

October 1, 2015
The level of engagement can be much higher with a blog than other forms of social media because followers become invested in the content. Boost reader engage­­ment by following these tips.

Are you failing at social media?

August 28, 2015
The experts told you to start marketing through social media, and you did. But are you effectively using it to empower your brand? Ask yourself these questions.

Avoid these humiliating social media errors

August 1, 2015
Don’t make these embarrassing, reputation-killing mistakes on any of your social media platforms.

Tips for your Twitter profile

July 31, 2015

For professional growth, Twitter is a game-changer. Creating an effective profile is one of the best things you’ll do. Here are 10 tips.

Dodge legal land mines on social media

June 26, 2015

Social media has become an integral part of marketing strategies for businesses large and small. As with everything, it does pose some risks. Avoid legal woes by following this advice from lawyer and marketing and social media law expert, Kerry O’Shea Gorgone

Micro-social videos are a great marketing tool

June 10, 2015
The videos, ranging from six to 10 seconds, are all the rage. Here’s why you should integrate them into your marketing strategy.

The rules of LinkedIn

April 30, 2015
Undoubtedly, LinkedIn is the social media tool of choice for professionals. Whether you are building your network to gain career opportunities, reach potential contacts or stay connected with peers and colleagues, make sure you follow these rules.