Social Studies

The power of a blog

October 1, 2015
The level of engagement can be much higher with a blog than other forms of social media because followers become invested in the content. Boost reader engage­­ment by following these tips.

Are you failing at social media?

August 28, 2015
The experts told you to start marketing through social media, and you did. But are you effectively using it to empower your brand? Ask yourself these questions.

Avoid these humiliating social media errors

August 1, 2015
Don’t make these embarrassing, reputation-killing mistakes on any of your social media platforms.

Tips for your Twitter profile

July 31, 2015

For professional growth, Twitter is a game-changer. Creating an effective profile is one of the best things you’ll do. Here are 10 tips.

Dodge legal land mines on social media

June 26, 2015

Social media has become an integral part of marketing strategies for businesses large and small. As with everything, it does pose some risks. Avoid legal woes by following this advice from lawyer and marketing and social media law expert, Kerry O’Shea Gorgone

Micro-social videos are a great marketing tool

June 10, 2015
The videos, ranging from six to 10 seconds, are all the rage. Here’s why you should integrate them into your marketing strategy.

The rules of LinkedIn

April 30, 2015
Undoubtedly, LinkedIn is the social media tool of choice for professionals. Whether you are building your network to gain career opportunities, reach potential contacts or stay connected with peers and colleagues, make sure you follow these rules.

Social media prompts crime

March 25, 2015
Employees who post details about your organization on social media make it vulnerable to criminals. You can mitigate the risk by following these tips.

Think before tweeting

February 27, 2015

One bad tweet can cause outrage and tarnish your brand. Fol­­l­ow these tips to prevent a Twitter post from backfiring.

Twitter tricks and tips

January 28, 2015
With over 500 million tweets sent each day, it’s easy to feel your messages are insignificant. So make the best of it. Here are some tips and tricks to get the most out of your 140-­character experience.