Social Studies

Think before tweeting

February 27, 2015

One bad tweet can cause outrage and tarnish your brand. Fol­­l­ow these tips to prevent a Twitter post from backfiring.

Twitter tricks and tips

January 28, 2015
With over 500 million tweets sent each day, it’s easy to feel your messages are insignificant. So make the best of it. Here are some tips and tricks to get the most out of your 140-­character experience.

Visual.ly: Visual social media reports

December 5, 2014
Presenting social media data in the form of images and graphics makes them easier to read and helps you present what is important over what is just noise. Visual.ly offers an online set of free products that can help you present your analytics easier and more visually.

Google Helpouts

February 3, 2014
As the expert in finding information, Google’s newest product, Google Helpouts, connects people who need help with the experts who help via video.

Use social media to increase page ranking

December 4, 2013

With so much being done on social media, search engines have changed how they decide what websites are displayed when someone searches for a topic. Here are five tips for leveraging your social media to increase your page ranking.

Social media channels explained

June 5, 2013
With so many social media channels, it can be confusing to know how to leverage each channel for business. Some helpful tips on how to use each channel:

12 ways to engage your customers with ‘real’ videos

February 7, 2013
Video is becoming the preferred method of communication for many customers. Using videos opens many new and creative ways to deepen the relationship with customers, increase communication and drive new business.

Effective use of the hashtag

December 6, 2012

Hashtags (#) have become a part of our everyday social media world. You see them on Twitter, Facebook, LinkedIn and Pinterest. Here are 6 tips to effectively use hashtags for business.

Try social media to reduce inbound calls

October 5, 2012

Social media can do far more than just entertain you; it can significantly im­­pact your company’s bottom line when used correctly. Here are a few examples of how to use the three most common so­­cial media channels to reduce the num­­ber of inbound calls to your call center.

5 tips to avoid social media blunders

July 11, 2012

As social media’s popularity grows, so does the number of blunders. One wrong move and you might find yourself in hot water with your online community. To prevent blunders, use the following five tips.